Collection: Switching

Our lip collection covers four product types: Lip Stain for buildable, all-day color (Stellar Dust Lip Stain), Lip Vinyl for transfer-proof high-shine (Spectra Ultra Stay Lip Vinyl), Lip Tint for a soft-focus blurring effect (Altera Blurring Lip Tint), and Lip Matte for bold, full-coverage intensity (Eternal Lip Matte). We also offer 3D Lip Gloss for dimensional shine (Lunara Frost 3D Lip Gloss) and more—all with up to 24-hour wear.

Switching finish is Time Phoria's proprietary lip technology that lets one product deliver multiple looks. Press lightly for a sheer, blotted effect or layer for full-impact color. Some Switching formulas transform throughout wear—from gloss to matte—giving you versatility from a single product. Browse our Switching filter on this page to explore. Iconic products are Altera Blurring Lip Tint and Elixir Velvet-Shine Hine Switching Lip Cream.

Use our finish filters to find your perfect lip look: Shine for glass-like, reflective gloss; Semi-Matte for sophisticated depth with comfort; Matte for bold, long-wearing intensity; Switching for the best of all worlds. You can also layer—pair a lip tint as a base under lip matte for double the lasting power, or add lip gloss over any lip color for extra dimension.

Lip stain (like Stellar Dust) provides rich, buildable color that bonds to lips for all-day wear—it's the most long-lasting option. Lip tint (like Altera) gives a lightweight, soft-focus blurring effect for that effortless, just-blurred look. Lip matte (like Eternal) delivers bold, opaque color with a velvety matte finish. Each suits a different mood and occasion.

Our lip cosmetics are formulated for up to 24-hour wear. The Spectra Ultra Stay Lip Vinyl is transfer-proof and lasts through meals. The Stellar Dust Lip Stain bonds color to lips for all-day intensity. Lip gloss typically wears for 8-12 hours. All formulas are designed to fade evenly—never patchy.

Use an oil-based makeup remover or cleansing balm to gently dissolve long-wear lip formulas. Our 24-hour lip stain and lip vinyl are designed to stay on through the day but come off cleanly with proper cleansing.