Jeffree Star x TimePhoria: The Illumina Jelly Eyeshadow Stick Collaboration

In October 2026, TimePhoria partnered with beauty creator Jeffree Star to spotlight Illumina Jelly Eyeshadow Stick. In the collaboration video, he tries Amethyst on bare lids, adds three more shades, and names Amethyst and Moonshell as his favorites before giving his final “Jeffree Star approved” verdict. Our campaign period is October 7–December 7, 2026. This article records the collaboration, follows his filmed experience, and introduces the shades behind the sparkling look. If you have seen the pink Approved badge on Illumina images, this is the story behind it.

A Sparkling Moment for TimePhoria

Illumina is made for people who enjoy color that catches the light. A light application can create a luminous wash; concentrating the color can make a bolder metallic statement. Bringing that finish into a collaboration with Jeffree gives us a chance to show a more expressive side of the stick format.

The campaign's pink-haired portrait and eye close-up capture that mood: violet color, rosy depth, and pale reflective accents. For TimePhoria, it is a moment worth keeping in our brand story. For someone discovering Illumina for the first time, it is also a useful starting point for choosing a shade or imagining a different way to wear sparkle.

Watch the Jeffree Star x TimePhoria Collaboration

You can watch the collaboration on Instagram to explore the original campaign content. Seeing makeup in motion adds something a still photograph cannot: you can follow how the eye look catches light as the angle changes.

The Reel begins with a stitched clip of another creator, followed by Jeffree examining the sticks and trying them himself. His demonstration then moves from bare lids to a layered look, a low-light sparkle reveal, and a later segment in which he says he has arrived in Rome and shows the makeup again.

Use the campaign as inspiration, then decide which part appeals to you most. Is it the violet color, the softer rose shading, or the bright highlight? You can borrow one element for a quick look or combine several when you want more dimension.

What Jeffree Demonstrates in the Review

He makes the starting point clear: he leaves his lids bare and says he is testing without eye primer. Amethyst is the first shade he applies, and he reacts to its pigmentation before describing a cooling sensation and a lightweight feel.

He then adds Moonshell, Rose Stone, and Diamond to build the look. During the demonstration, he comments on how the shades blend, checks the makeup with his fingertip, and reports that it is not moving and that he sees no fallout. A low-light segment shows the finished sparkle under a different lighting setup.

These comments describe his experience in the video. They help viewers see how he applies and evaluates the formula; they are not a fixed wear-time result or a promise that every person's makeup will behave identically. His no-primer test is also a demonstration choice, rather than a requirement to skip your usual preparation.

Which Illumina Shades Does Jeffree Use?

The video confirms the four colors featured in our campaign look. He starts with Amethyst, adds Moonshell, places Rose Stone beneath the eye, and uses Diamond as a bright upper-eye highlight.

Moonshell and Diamond both add light, but they offer different starting points: Moonshell is pearlescent ivory, while Diamond is a more sparkling silver. Rose Stone brings warm rose color, and Amethyst gives the combination its violet direction.

The useful idea is to give each shade a job. One supplies the main color, another adds depth, and a pale accent draws attention to a smaller area. You do not need equal amounts of every shade across the entire lid. For other combinations, explore our Illumina shade guide, then check the current product images for the colors you are considering.

He also demonstrates Moonshell as a face highlight and Diamond as a lip topper. The look ideas below focus on eye makeup, so you can explore the campaign colors through a simpler lid-and-highlight combination.

Explore the Jeffree Star Beauty Quartet

If you want all four shades from the video together, the Jeffree Star Beauty Quartet brings them into one set: 001 Moonshell, 007 Rose Stone, 009 Diamond, and 010 Amethyst.

The quartet gives you the violet lid color, rose definition, and two different light-catching accents in one selection. You can explore the complete four-shade combination or use fewer colors for a simpler look. It also includes both of Jeffree's named favorites, Amethyst and Moonshell, so you can start with that pairing and add Rose Stone or Diamond when you want more dimension.

Jeffree's Favorite Shades: Amethyst and Moonshell

In the closing segment, Jeffree states: “My favorite shades are Amethyst and Moonshell.” That pairing brings together the look's violet color and a pale point of light.

If you are choosing your first campaign-inspired combination, those favorites offer a clear starting point. Amethyst supplies the color statement, while Moonshell gives you a softer highlight. Rose Stone and Diamond are additional choices if you want to explore the fuller four-shade look.

What Makes Illumina a Jelly Eyeshadow Stick?

Illumina combines a soft, jelly-textured formula with a stick applicator. Its product description centers on a cushiony, cooling application feel and a wet-looking metallic finish. “Wet-looking” describes the reflected shine; it does not mean the shadow needs to stay wet on your skin.

That format gives you a direct way to place color: apply a little, soften the edge while it is workable, and check before adding more. The amount you use changes how concentrated the color looks. Start lightly when trying a new shade, especially if your aim is a small highlight rather than a full metallic lid.

Reflective makeup also changes with lighting. The campaign photographs show a particular look under particular conditions, while daylight, indoor light, and flash can bring out different parts of the shimmer. Compare more than one view when choosing your color.

Make the Campaign Color Story Your Own

The following ideas are inspired by Jeffree's look and favorite shades. They are simplified styling suggestions rather than a frame-by-frame recreation of every placement in the video.

A simple violet-and-light look

Apply a thin amount of Amethyst to one movable lid and soften the edge promptly with a clean fingertip or suitable brush. Finish that side before starting the other. If you want a pale accent, add a tiny amount of Moonshell on external skin near the inner corner, following the product's eye-area directions. Keep it outside the tear duct and inner rim.

This version lets violet remain the focus. You can keep the color in a small area or make it more visible on the lid, depending on the effect you prefer.

Add rose depth and a brighter accent

For more dimension, place a small amount of Rose Stone on the outer part of the lid and soften the transition while it is still workable. Add a little Diamond where you want a brighter silver reflection, such as a small area of the lid. Keep the highlights controlled so the different colors remain easy to see.

If the base layer has already set, avoid repeatedly rubbing the entire lid to merge the colors. Our fast-setting eyeshadow blending guide explains how to work in smaller sections and handle an uneven edge.

The Pink “Jeffree Star Approved” Badge

The pink badge appears in the Illumina campaign imagery as part of this Jeffree Star x TimePhoria project. It connects the product images shoppers see with the collaboration recorded here.

In the video's closing segment, Jeffree names the TimePhoria Illumina Jelly Eyeshadow Sticks and delivers his “Jeffree Star approved” verdict. That filmed conclusion gives the badge its context within this October 2026 collaboration.

The featured shades remain useful to explore on their own: you can choose a pale highlight, a rose accent, or a violet statement according to the makeup you enjoy wearing.

Frequently Asked Questions

Which Illumina shades are Jeffree Star's favorites?

He names Amethyst and Moonshell as his favorites in the closing segment of the collaboration video.

Which shades are identified in the campaign eye look?

He uses 010 Amethyst, 001 Moonshell, 007 Rose Stone, and 009 Diamond. The video shows them as upper-lid color, inner-corner light, lower-eye rose definition, and a bright upper-eye highlight. These four shades are available together in the Jeffree Star Beauty Quartet.

Do I need all four shades to try the color story?

No. Amethyst can be a starting point for a violet look; Moonshell or Diamond can add a small light-catching accent. Choose the element you like most and build from there. If you prefer all four together, the Jeffree Star Beauty Quartet includes the four shades used in the video.

What does the pink Approved badge refer to?

It refers to his final approval verdict in the Illumina collaboration video and appears in imagery for the October 7–December 7, 2026 campaign.

Does he use eye primer in the demonstration?

He says he is testing the sticks on bare lids without eye primer. That describes his approach in this video; choose your own preparation according to your skin, routine, and the product's directions.

Explore Your Own Illumina Look

This collaboration is one chapter in TimePhoria's story and one way to explore Illumina's color possibilities. Take inspiration from the rose-and-violet combination, choose a highlight you enjoy, or start with one shade and a thin lid wash. Browse the current Illumina colors and product options to find your starting point, or choose the Jeffree Star Beauty Quartet for all four featured shades together.